We run your Facebook and Instagram ads — and install the follow-up system that makes sure not one lead gets wasted. Most agencies hand you leads and disappear. The leads aren't the problem. What happens in the five minutes after is.
Almost every local business we talk to has already paid someone for leads. The ads ran. Leads came in. Very few turned into money. Here's what was actually happening.
Lead forms are impulse taps. Call in five minutes and you're talking to a buyer. Call the next morning and you're talking to someone who already hired your competitor.
Someone books, then forgets, then no-shows. Without a real reminder sequence you lose a third of the appointments you already paid to create.
Your agency reported "cost per lead." Nobody tracked which ads produced customers, so the algorithm kept buying more of the cheap, useless ones.
Every lead is answered within five minutes, automatically. Every appointment gets three reminders. Every no-show gets chased. Every outcome you log teaches the ads who to find next. You touch one thing: the appointment.
Tap to enlarge
The actual system diagram we build against — not a sales cartoon.
Client work is confidential unless they tell us otherwise, so the brand stays out of it. The numbers, the timeline and what we actually changed are exactly as they happened.
Not humility — math. If the numbers don't work we'd be taking your money to run a campaign that can't win. We check before you pay, and we tell you either way.
We run your numbers — what a customer is worth, what you close, what you can spend. You leave knowing whether this can work, even if the answer is no.
Landing page, booking calendar, the five-minute text-and-email response, the reminder sequence, the no-show chase, and the tracking that ties every outcome back to the ad that caused it.
We write and launch the creative — on your ad account, with your card. You own the account and the data forever, including if we part ways.
Every outcome you log — won, follow up, not a fit, lost — gets fed back to Meta. The ads stop chasing cheap leads and start finding people who buy.
Cost per appointment. Cost per customer. Which ads bring buyers. Not "cost per lead" — the number that tells you nothing.
Priced off what you spend, so it only goes up when the thing is working. No per-lead fees, no counting, no arguments about what counted.
90 days to start, then month-to-month — no auto-renewing annual deal and no early-termination penalty. Pay quarterly and take 10% off.
We agree on an appointment number before you pay a dollar. If you don't hit it in the first 60 days, we keep working for free until you do.
We set the number together on the call, from your own numbers — not a figure we made up to sound impressive. "Qualified" gets defined in writing: in your service area, the decision-maker, real budget, real timeline. No-shows don't count against you, and they don't count for us either.Almost everyone we talk to has. Ask the last one two questions: how fast was every lead contacted, and which specific ads produced paying customers? Most can't answer either, because they never built the system that would know.
That system is what we install first — before we spend a dollar on ads. It's the diagram above, and it's why we can tell the difference between a bad lead and a lead nobody called.
Some are. That's true of every channel. The difference is what you do about it.
We put qualifying questions in front of the calendar so unqualified people never reach you. Then we report cost per appointment and cost per customer — never cost per lead on its own. An account that halves its cost per lead while tripling the junk got worse, and reporting it that way is how agencies hide.
90 days to start, then month-to-month. The 90 days exist because Meta needs roughly the first month just to learn — leaving at week three means paying for the expensive part and quitting before the payoff.
No auto-renewing annual deal, no early-termination penalty. If you leave, the ad account, the pixel data, the landing page and the automations are yours.
A 30-minute kickoff, then roughly 20 minutes a week. During the campaign you do two things: talk to the people who book, and tap one of four buttons afterward to log what happened. That tap is what teaches the ads — about 30 seconds, and the highest-leverage thing you'll do all week.
Yours and yours. We get access to your Business Manager — we don't own it. Your spend goes straight from your card to Meta with no markup, and you can see every dollar. Agencies who run your ads on their own account are holding your data hostage.
Build is week one, ads go live week two, and first appointments typically land in the couple of weeks after launch. The honest version: the first few appointments are the most expensive ones you'll ever buy, because the algorithm is still learning. Costs come down as outcome data accumulates. Anyone promising a flood in week one is selling you something.
Better — you have data, and data makes everything faster. Bring it to the call. We'll look at what's actually happening in the account, and if what you have is already working we'll tell you that instead of pitching you.
We'll work out what a customer is worth to you and what it would cost to get one. If the math doesn't work we'll say so on the call — a better outcome than a bad month for both of us.
